This lively notepad from creative firm RoAndCo features nine distinct Memphis-inspired postcards printed on our classic double thick, bright white uncoated paper, with blue colored edges.
We sat down with Roanne Adams, RoAndCo Chief Creative Director, Founder and self-proclaimed "Art Director, Big Picture Brand Thinker, Boss Lady, Client Therapist, Creative Collaborator, Design Critiquer, Entrepreneur, HR Manager, Public Speaker" for a look into her world.
What are your design inspirations?
I’ve collected a wellspring of inspirations over the years that live in my mind and manifest themselves given the right project. Like a sponge, I tend to soak up design, art, film, music, pop culture, etc. and combine those references to create new things. I love mixing low brow pop culture like The Price is Right game show with high brow art like Donald Judd sculptures. That combination feels right to me somehow.
Branding is _________.
The expression of the essence of the client, product, or service. It’s the way we communicate the idea, character and values of a particular brand to their audience. Branding allows us to convey ideas visually through a myriad of different mediums.
How do you get your creative juices flowing?
I find my best ideas when I am on my own. Silence is the best idea generator. I take a shower and the ideas just start flowing.
Each set of cards features blue colored edges and nine unique artwork variations throughout. Don’t forget to make it personal and have your name monogrammed on your set.
What have you personally learned throughout your career?
I learned you have to think about the essence of the brand and figure out how to communicate that visually in a simple, succinct form. Whether it’s a logo or website, every touch-point needs to be consistent and clear. [I learned] to use big-picture branding and thinking, and help these up-and-coming brands establish themselves and create a distinct identity that would allow them to stand out.
Describe your personal aesthetic in three words.
Minimal, Artful, Colorful
What is your favorite part of the job you do?
Collaborating with other creative minds and the process of idea to execution.
What are the most exciting developments in your industry?
There have been so many exciting developments in the design industry. Technology being at the cornerstone of it all. Only in the past decade has everything and everyone become a brand. These days, even design studios are acting more like brands (making products, creating magazines, etc). And brands are acting like design studios.
Things have gotten all mixed up, which is SUPER exciting. The rules are constantly getting redefined. If a printer like Paper Chase Press can curate designers to design products that they print and sell on their website, things have evolved in ways I couldn’t have predicted.
How does your brand convey its unique personality?
Through thoughtful solutions, clever pairings and unique experiences. We approach each project from a common place but the outcome is always tailored specifically to the client/brand.
Format: 4x6 inches
Material: Double thick bright white uncoated paper with blue colored edges
Quantity: 9 cards per set, notepad bound