“Though they may be a dying art, I still believe magazines are a great record of the culture at a particular moment. This one was made by people who care and is comprised of original material- and everyone pictured herein has the correct number of fingers”. – David Shaftel, Editor in Chief

You have never seen tennis like this. OPEN Tennis is the magazine project of Second Serve, a media and lifestyle company entirely focused on tennis. Founded in 2024, OPEN utilizes original photography, creative writing, journalism, hand illustration, diagrams, and more to tell stories both on and off the court.

Two wide columns of text beautifully fill out the oversized, 9.5x13 inch body of the magazine. The 136 pages are printed on 60lb opaque smooth text paper which gives it the nostalgic feel of a newspaper while still holding an elevated vibrancy of color. With an unlaminated, 100lb cover stock, multiple cover variants show the range of artistic forms housed within the pages.