From the Desk of: RoAndCo's Roanne Adams

Jun 24, 2015

In honor of our latest Paper Cuts collaboration with RoAndCo, we sat down with Founder and Chief Creative Director Roanne Adams. A self-proclaimed “Art Director, Big Picture Brand Thinker, Boss Lady, Client Therapist, Creative Collaborator, Design Critiquer, Entrepreneur, HR Manager, Public Speaker,” Roanne shared her thoughts on branding, design and keeping the elusive creative muses happy.

What are your design inspirations?

“I’ve collected a wellspring of inspirations over the years that live in my mind and manifest themselves given the right project. Like a sponge, I tend to soak up design, art, film, music, pop culture, etc. and combine those references to create new things.

I love mixing low brow pop culture like The Price is Right game show with high brow art like Donald Judd sculptures. That combination feels right to me somehow."

Branding is...

“The expression of the essence of the client, product, or service. It’s the way we communicate the idea, character and values of a particular brand to their audience. Branding allows us to convey ideas visually through a myriad of different mediums."

How does your brand convey its unique personality?

“Through thoughtful solutions, clever pairings and unique experiences. We approach each project from a common place but the outcome is always tailored specifically to the client/brand."

What are the most exciting developments in your industry?

“There have been so many exciting developments in the design industry. Technology being at the cornerstone of it all. Only in the past decade has everything — and everyone — become a brand. These days, even design studios are acting more like brands (making products, creating magazines, etc). And brands are acting like design studios.

Things have gotten all mixed up, which is SUPER exciting. The rules are constantly getting redefined. If a printer like Paper Chase Press can curate designers to design products that they print and sell on their website, things have evolved in ways I couldn’t have predicted.”


What is your favorite part of the job you do?

“Collaborating with other creative minds and the process of idea to execution.”

What have you personally learned throughout your career?

“I learned you have to think about the essence of the brand and figure out how to communicate that visually in a simple, succinct form. Whether it’s a logo or website, every touch-point needs to be consistent and clear… [I learned] use big-picture branding and thinking, and help these up-and-coming brands establish themselves and create a distinct identity that would allow them to stand out.”

How do you get your creative juices flowing?

“I find my best ideas when I am on my own. Silence is the best idea generator.  I take a shower and the ideas just start flowing.”

Describe your personal aesthetic in three words:

“Minimal, Artful, Colorful”

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