From The Desk Of: Sonia Boyajian

Nov 15, 2016

Our pal Sonia Boyajian is an LA native who's been designing jewelry for her namesake brand since 2003. Bright hues, curious shapes, and a nod to heroines of times past makes Sonia's style truly singular. When we saw her last look book on press here in the shop, we knew we had to learn more about her creative process. Photography by Katrina Dickson.

What’s on your desk?

Depends on the desk

Fill in the blank: "I don't show up at a meeting without _________."

Jewelry on

What's on your reading list?

Watch Me, Angelica Houston's memoir

What’s in your bag / always on your person?

Keys, phone, wallet, pen and bits of broken jewelry parts

I'd always... / I'd never...

Never say never and always try.

I'd write to... / I would love to get a letter from...

Barack Obama both ways.

Would try once... / No, thanks....

Would try any food once / no thanks on marathon running

I'm a true believer in... / Major skeptic about...

Karma / homeopathic medicine

My proudest accomplishment is... / The next goal on the horizon is...

Having 2 kids / retirement with my husband

Describe your personal aesthetic in three words:

Playful and eclectic, with a touch of glam

Describe the creative space at your company:

Like walking into a jewelry box

How does one tap into their creative side?

By listing to others

What’s the motto/life philosophy/advice you live by?

The only thing you can't change in life is life and death

When do you feel like you’re at your best?

When I'm creating

What is a quote that inspires you:

"Great minds discuss ideas; average minds discuss events; small minds discuss people."  Eleanor Roosevelt

How does your brand convey its unique personality?

It's sophisticated with a sense of humor

Branding is __________.

Letting the world know you exist

Describe a typical day at work:

Coffee and emails, and the rest can be anywhere from dealing with production in downtown to clients coming in the store, and my favorite days are when I can sit quietly and make the jewelry.

What do you love about what your company brings to its clients?

We create personal adornments for people that very much becomes a part of who they are. We offer a truly personal experience in that sense.

What brought you to Paper Chase Press?

My friends

How often do you use printed goods to promote your business?

3 times a year at least with seasonal collections and events

What's the response like to these printed goods?

Always positive

What is your favorite aspect of your job?

Inspiring others and being inspired by them

make your own

Softcover Book

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Handmade softcover books starting at $4 each



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