From The Desk Of: Sonia Boyajian
Nov 15, 2016
Our pal Sonia Boyajian is an LA native who's been designing jewelry for her namesake brand since 2003. Bright hues, curious shapes, and a nod to heroines of times past makes Sonia's style truly singular. When we saw her last look book on press here in the shop, we knew we had to learn more about her creative process. Photography by Katrina Dickson.
What’s on your desk?
Depends on the desk
Fill in the blank: "I don't show up at a meeting without _________."
Jewelry on
What's on your reading list?
Watch Me, Angelica Houston's memoir
What’s in your bag / always on your person?
Keys, phone, wallet, pen and bits of broken jewelry parts
I'd always... / I'd never...
Never say never and always try.
I'd write to... / I would love to get a letter from...
Barack Obama both ways.
Would try once... / No, thanks....
Would try any food once / no thanks on marathon running
I'm a true believer in... / Major skeptic about...
Karma / homeopathic medicine
My proudest accomplishment is... / The next goal on the horizon is...
Having 2 kids / retirement with my husband
Describe your personal aesthetic in three words:
Playful and eclectic, with a touch of glam
Describe the creative space at your company:
Like walking into a jewelry box
How does one tap into their creative side?
By listing to others
What’s the motto/life philosophy/advice you live by?
The only thing you can't change in life is life and death
When do you feel like you’re at your best?
When I'm creating
What is a quote that inspires you:
"Great minds discuss ideas; average minds discuss events; small minds discuss people." Eleanor Roosevelt
How does your brand convey its unique personality?
It's sophisticated with a sense of humor
Branding is __________.
Letting the world know you exist
Describe a typical day at work:
Coffee and emails, and the rest can be anywhere from dealing with production in downtown to clients coming in the store, and my favorite days are when I can sit quietly and make the jewelry.
What do you love about what your company brings to its clients?
We create personal adornments for people that very much becomes a part of who they are. We offer a truly personal experience in that sense.
What brought you to Paper Chase Press?
My friends
How often do you use printed goods to promote your business?
3 times a year at least with seasonal collections and events
What's the response like to these printed goods?
Always positive
What is your favorite aspect of your job?
Inspiring others and being inspired by them
make your own
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