From The Desk Of: Liz Casella
Jan 20, 2016
We started working with Print Designer Liz Casella a few years ago when she set up the LA outpost of her namesake design studio. Liz's signature, hand-drawn prints have become patterns for brands like J Crew, Cynthia Vincent, and Rebecca Minkoff, just to name a few. When it came time to create her business collateral with us, Liz went all out with double-thick paper, colored edges, foil stamping, and more. The results, needless to say, were awesome. We sat down with Liz to find out her current design inspirations, and some of the business philosophies she lives by.
What’s on your desk?
Tear sheets, magazines, wacom, brushes, plants, micron's and muji pens
Fill in the blank: "I don't show up at a meeting without _________."
A muji pen and snacks ... usually chips!
What's on your reading list?
Mostly magazines, 70's interior books, business management books.
What’s in your bag/always on your person?
Phone, sunglasses, altoids a pen and lipstick
I'd pay good money for... / Wouldn't take even if free...
Shoes / tomatoes
I'm early for... / I'm late for...
Anything my husband drives us to / everything if left on my own
I'm getting better at... / I'm getting worse at...
working out / remembering things
Describe your personal aesthetic in three words:
clean / leather / prints
Describe the creative space at your company:
pink / plants / marble / music / modern / paint brushes / markers + pens
What are your design inspirations?
Leonard, Vera textiles, Versace, Navajo, African, 70's interiors, vintage prints
How does one tap into their creative side?
listening to music whilst creating, drawing, meditating
What’s the motto/life philosophy/advice you live by?
What's the worst that can happen ... hence going for it!
What is your favorite aspect of the job you do?
Creating, directing my team of designers, seeing the amazing prints my team produces
The paper product I can’t live without is ____ and I use it to _____.
My note book / remember things and sketch ideas
What career moves and/or aspirations brought you to your current role?
Moving overseas from Australia, i've owned my own business for 10 yrs.
When do you feel like you’re at your best?
I always find i am more creative at night. I love cranking the music up and making new designs.
Describe a typical day at work:
I start by having a chat to all my staff about their day and what's going on in their lives. I then check emails, meet with clients, re arrange the collection and always end my day creating new prints.
What is the best professional lesson you’ve ever learned?
Persevere - when you are in a creative rut you need to keep creating and push through it.
What do you love about what your company brings to its clients?
We bring our clients one off beautiful prints which they use to produce their clothing and interior lines. It's hugely rewarding seeing the prints made into garments and us seeing them being worn by other people.
Tell us about your latest printed project:
A postcard of one of our designs that we use to promote what we do. The card was for a show that we exhibit at in Paris, the collection was for Spring 16. It's vibrant in color and is inspired by Matisse.
What brought you to Paper Chase Press?
I discovered Paper Chase on line, that same day 2 other people told me to use them. They've done all of my printing from business cards to the fabric headers.
How often do you use printed goods to promote your business?
What's the response like to these printed goods?
People love them especially the business card
make your own
50 business cards for $20
50 notecards for $65