From The Desk Of: Jason Frank Rothenberg

Dec 07, 2016

We first met Jason when a mutual friend of ours brought him by the shop to talk about printing promos. When we saw his tabloid posters on press we were immediately drawn to the crisp, bright aesthetic of his work. Somehow Jason’s photographs feel at once both meticulous and also easy-going. We sat down with him to learn more about his favorite aspects of the photographic process and how he finds inspiration as a working creative professional and a new dad.

What’s on your desk?

Coffee and hard drives

Fill in the blank: "I don't show up at a meeting without _________."

A lot of time to spare

What's on your reading list?

Bruce Springsteen's Born to Run; Michael Chabon's Moonglow

What’s in heavy rotation on your Spotify/iTunes/SoundCloud/record collection?

Paul Simon's Graceland / Soundtrack from the TV show "Atlanta" / White Noise Baby Sleep

Fear conquered... / Not quite there yet...

Onions / Scallions

_____ always inspires / ______ totally sucks

Nature / Mediocrity

I'm early for... / I'm late for…

Every appointment and meal / Social media

Skills mastered... / I can't quite get the hang of…

Swaddling / Getting baby to stay asleep

I'll never give up _____ / Ehh, I'm kind of over _____

The music I loved in college / the 21st Century

Describe your personal aesthetic in three words:

Really blending in

Describe the creative space at your company:

Two dogs and a cat, many snacks.

What are your design inspirations?

My wife, she has the best taste

How does one tap into their creative side?

Get outside!

What’s the motto/life philosophy/advice you live by?

'Be sensitive, but not overly sensitive' and 'There's tryin' and there's doin''

What is a quote that inspires you:

Treat everything like it's your first project.

Because of my experience doing __________, I tend to pay more attention than most people do to __________.

Living above other people in apartments / my footsteps.   I didn't realize this until living in a house, but treading lightly has been an asset professionally.

The vice you’ll never give up is __________.


What is the best advice you’ve received recently?

Sleep when the baby sleeps

What brought you to Paper Chase Press?

Mutual friends

What's the response like to these printed goods?

Whoa this looks good!

What are the most exciting developments in your industry?

Photography used to be prohibitively expensive and is now more affordable than ever. Professionally that's problematic -- when everyone's a photographer, there's a lot less work to go around!  But the democracy of it is a good thing -- more and different points of view make for a better world.

What is your favorite aspect of your job?

Taking pictures is the best, but also seeing the images for the first time on a screen or contact sheet -- that will never lose its charm.

What career moves and/or aspirations brought you to your current role?

Right place at the wrong time.

What are your creative inspirations?

I love the way Todd Oldham looks at the world.  He's able to find beauty everywhere and often in the most unexpected places.  High or low, it doesn't matter, what's good is good.  Also Clyde Frazier, Broad City, David Hockney, and my brother Dan.

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