From the Desk of: Laure Joliet

Jul 14, 2016

Laure and I first met in high school, we both grew up in California and bonded over an interest in photography. Laure is now a professional photographer so it only made sense that we would reconnect and help with her print needs. Laure's eye for interiors is noteworthy, we sat down with her to talk about what inspires her and the intimate images she captures.

What’s on your desk?

A bowl of rocks I've collected on my travels, face mist, receipts, CF cards, a picture of my great grandmother and lots of pens.

Fill in the blank: "I don't show up at a meeting without _________."

A notebook

What's on your reading list?

The first book of the Neopolitan novels, book 4 of Karl Ove Knausgaard's memoir, The New York Times every day, something self help always and re-reading bits of The Folded Clock by Heidi Julavits.

What’s in your bag/always on your person?

My phone

Would try once... / No, thanks....

Most food/All nighters

Constantly craving... / Don't see the appeal of...

Tomatoes/Eggplant

_ always inspires / __ totally sucks

Playing hooky/Relentless sunshine

I'm early for... / I'm late for...

Everything/Nothing

I'm getting better at... / I'm getting worse at...

Packing/Unpacking

Describe your personal aesthetic in three words:

Clean, casual, friendly

Describe the creative space at your company:

I work from home and I like my space to feel personal, to have echoes of having your own bedroom and getting to decorate it however you want. I crave time to myself so on days I'm not shooting, my studio is my retreat. I am quiet, I cross things off the list, I snack and I normally have hazel in my lap.

How does one tap into their creative side?

By creating space to be quiet/bored.

What’s the motto/life philosophy/advice you live by?

Take a deep breath

What is your favorite aspect of the job you do?

I call it the experience train. I love that every day is different and I get the opportunity to travel and spend my days immersed in different people's lives.

The paper product I can’t live without is and I use it to _.

A notepad for lists lists lists

What career moves and/or aspirations brought you to your current role?

My love of peeking into people's lives

When do you feel like you’re at your best?

First thing in the morning

What is a quote that inspires you:

Perfection is the enemy of the good

Describe a typical day at work:

Every day is different. Some days I start early and shoot for 12 hours, other days I sleep until 9 and spend the day editing and dealing with the boring and unglamorous side of owning my own business. There's room for all of it.

What is the best professional lesson you’ve ever learned?

90% of success is showing up

What are the most exciting developments in your industry?

Seeing more campaigns rely on phone photos and untraditional forms of image making.

What do you love about what your company brings to its clients?

No one ever thinks their house is like houses in a magazine and by the end of the day, they see how I see it.

How do you start and/or end your day?

Reading/being quiet

The vice you’ll never give up is __________.

Sugar

What is the best advice you’ve received recently?

Delegate

Tell us about your latest printed project:

It was a small thing but I made a batch of Tabloid Posters of one of my images of Bougainvillea and I used that as a thank you card for my clients.

What was the inspiration behind this project?

I wanted to keep in touch in a casual way with clients and friends and to send them a little bit of color and feeling.

What brought you to Paper Chase Press?

Nicole and I went to High School together!

How often do you use printed goods to promote your business?

A couple of times a year. I always print a year end collection of personal images I took throughout the year. This is my gift to myself and to my clients.

What's the response like to these printed goods?

Good vibes

How does this project fit into your design philosophy? Your branding? Your overall objectives?

I want everything I do to feel personal and to feel special. I love making these books because the process gives me clarity about what kinds of images I most want to make going forward. At the end of the day all I have is my eye and my relationships, I think this nurtures both.

Share an insight on your life or life in general that you’ve discovered:

The quicker I can let something go, the happier I will be in the long run.

What are your creative inspirations?

All the women in my family

make your own

Handmade softcover books starting at $4 each

$0.99 per poster, no order minimums

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