From The Desk Of: Matt Wright

Jun 30, 2016

We first met Matthew Wright when we were printing lookbooks for Levis Strauss & Co. where he worked as the Global Art Director. For the last 10 years, Matthew has led numerous campaigns for the legendary brand as well as a number of their subsidiaries. We sat down with Matthew to learn more about what drives his creative career.

What’s on your desk?

A whiteboard

Fill in the blank: "I don't show up at a meeting without _________."

A plan

What's on your reading list?

too much Malcolm Gladwell, i need to read some fiction

I'd pay good money for... / Wouldn't take even if free...

quality / inferior product

I'm early for... / I'm late for...

lunch / dinner

I'm picky about... / Not so picky about....

Proper typography / hmm...

I'm getting better at... / I'm getting worse at...

Editing / patience

Describe your personal aesthetic in three words:

Edited / purposeful / semitransparent

How does one tap into their creative side?

If you love what you're doing it comes naturally

What’s the motto/life philosophy/advice you live by?

Everywhere is walking distance if you have the time

The paper product I can’t live without is ____ and I use it to _____.

A good photo book / get through life

When do you feel like you’re at your best?

When I can combine photography and design into a balanced composition

Branding is __________.

Everything

What is the best professional lesson you’ve ever learned?

Open your ears

The vice you’ll never give up is __________.

Taking pictures

What is the best advice you’ve received recently?

Look around

What is your favorite aspect of your job?

Getting other people excited about the work

make your own

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